From June 9th to 12th, our team took part for the first time in Seoul Food & Hotel 2026, one of the leading international events dedicated to the food and hospitality sector in Asia.
Participation in the fair represented an important opportunity to deepen our understanding of the Korean market, meet industry professionals, and develop new business relationships. The interest in authentic Italian food confirms the growing attention to Italian quality and tradition in Asian markets.
During the mission, we also had the pleasure of visiting our partner Golden Bell, who welcomed us warmly to their offices. The meeting allowed us to gain a deeper understanding of the dynamics of the local market and gain a closer look at the promotional activities of the Botticelli brand in South Korea.
A heartfelt thank you goes to our chef Elena, who accompanied us on this experience, contributing her expertise and passion to the promotion of our products and the representation of authentic Italian cuisine.
The experience proved particularly significant, offering concrete development insights and new collaboration opportunities. We look forward to the next steps, with the goal of further strengthening our presence in international markets.
